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“Not Your Mother’s” products – Oh Wait, That’s Us

Trolling the beauty aisle I spotted a brand of products called “Not Your Mother’s” (hair spray, shampoo, etc.) and I chuckled thinking of my mom’s moments of backcombed, set hair (Dippity-do, anyone?). Surely this was aimed at me, a modern mom with a busy life?

Yet I was harshly reminded that I have now been passed over in the “Not Your Mom” demographic. I knew from the first line of the back label that this was NOT marketed to me:

I know you’re busy keeping up with that social life! So don’t waste precious time in the bathroom, just use CLEAN FREAK. Get the perfect hair (and the perfect guy!) before all the other girls. Expect more room on your social calendar because this salon formula dry shampoo will have you and your hair ready for a night on the town!

Wow, I suppose there was a time when this would have appealed to me, but it’s long gone. Could it be that now it’s time for NYDJ (Not Your Daughter’s Jeans)?